Decision Stages and Asymmetries in Regular Retail Price Pass-Through
نویسندگان
چکیده
منابع مشابه
Decision Stages and Asymmetries in Regular Retail Price Pass-Through
We study how a major retailer passes wholesale price changes onto its regular retail prices using an unusually detailed dataset that allows us to study discrete price change events. The data reveals that the pass-through decision has two components: the firm decides whether to change its regular retail prices, and then conditional on this decision, it selects the magnitude of the price change. ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2016
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2015.0947